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Confidential client work
GOOGLE ADS · Search performance
12 months
Conversions
4,269
Conv. rate
12.59%
Cost / conv.
$25
Clicks
37K+
| Campaign | Spend / Vol. | Leads | Result |
|---|---|---|---|
| Brand | 892 conv. | $0.42 CPC | Defensive |
| High intent non-brand | 2.4K conv. | $0.61 CPC | Scale |
| Competitor conquest | 410 conv. | $1.85 CPC | Test |
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