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Confidential client work
HVAC · Summer peak push
May – Aug
Spend
$12,600
Booked jobs
94
Cost per job
$134
Call conversion
18.2%
| Campaign | Spend / Vol. | Leads | Result |
|---|---|---|---|
| AC repair search | 41 jobs | $128 | Top zip clusters |
| Maintenance plan | 28 jobs | $142 | Offer-led |
| Meta lead forms | 25 jobs | $151 | Geo fenced |
Service-area map rebuilt week one.
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