Paid Media
How to Hire a Media Buyer in the USA for Meta, Google, and TikTok Ads
If you searched for the best media buyer or a Meta and Google ads expert in the US, here is how to hire one who reports to sales or booked leads.
People type “best media buyer” into Google when ads already feel expensive. They want a person who can run Meta and Google ads that actually sell, or who can fill a calendar with qualified calls.
I am that operator for US brands: 7+ years, $20M+ in ad spend, Top Rated Plus on Upwork. This page is the hiring brief I wish clients had before they wasted a quarter on the wrong partner.
What the best media buyers actually own
A media buyer is not someone who only turns campaigns on. The work that moves revenue:
- Offer and landing path before spend scales.
- Pixel, CAPI, and conversion events that match sales or qualified calls.
- Creative testing that feeds the algorithm, not random posts.
- Channel mix: Meta and Google first, TikTok when creative volume supports it.
- Weekly cuts and scales against one primary KPI.
If your current “expert” only talks about reach, they are not buying media. They are buying vanity.
Sales ads vs lead generation
E-commerce and DTC need purchase campaigns, catalogs, Shopping, and ROAS. Lead gen needs qualified inquiries, calls, and booked meetings. Mixing those playbooks is how accounts stall.
I keep them separate. A Shopify catalog is not the same structure as a lead gen Search account.
How to evaluate a Meta or Google ads expert
Ask for:
- Screenshots tied to the KPI you care about (purchases, CPL, booked calls).
- How they handle tracking when the pixel is messy.
- Who writes hooks and who ships landing pages.
- How you will reach them this week (call, WhatsApp, email, LinkedIn).
If you cannot message them, you do not have a partner.
How to hire me
- Book a free strategy call
- Email asmat.llh@gmail.com
- Hire on LinkedIn
- Hire on Upwork
Bring your offer, current spend, and the one number that would make next month a win.
Hire a performance marketer for your brand
I help DTC brands and lead gen businesses grow with Meta Ads, Google Ads, creative, funnel, and CRM follow-up. One person who owns the whole path. 7+ years. $20M+ ad spend managed. Top Rated Plus on Upwork.
Frequently asked questions
What does a media buyer do in 2026?
A media buyer plans offers, tracking, creative, and budgets across Meta, Google, and sometimes TikTok, then optimizes toward purchases or qualified leads.
Should I hire a media buyer or an agency?
A specialist media buyer is usually faster for a founder-led brand. Agencies can work at scale if you need a larger team. Hire for the metric that matches your model.
How do I hire Asmat?
Book a free strategy call, WhatsApp, email, or hire on LinkedIn or Upwork.
Written by
Asmat
Senior media buyer. I run Meta Ads, Google Ads, creative, funnel, and CRM follow-up for DTC brands and lead gen businesses. The goal is sales and qualified leads, not cheap clicks.